A Literacy of the Imagination

a deeper look at innovation through the lenses of media, technology, venture investment and hyperculture

While organizations and institutions might inherently be 'social', making businesses social organizations from the inside out is a formidable challenge. Much of this is predicated on how society approaches the ways in which we work.

Case in point: wage issues that affect global workforces, and the ways these companies choose to address what are fundamentally, and massively, human problems. I’ve talked about this in myriad posts, particularly in how we build or create value, and how businesses can operationalize that value. The sad part is that technology companies (like Amazon and Apple) can be the biggest culprits in the ongoing effort to increase profitability at the expense of human resources and personal development.

The good news is that we have the domains through which we can create seismic change. The key is understanding how internal and external culture drives emergent processes for building and scaling value.

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In many respects, this flies in the face of (post)industrialism as we’ve come to know it… How can it not?

The larger reality is that we haven’t yet committed ourselves, holistically, to explore the contexts in which we’re operating so that we can ask better questions (short- and long-term), and create more tangible possibilities in order to mitigate risk, engender trust, as well as leverage ecosystems of interpersonal and intercompany relationships.

And I’ve long maintained this: Doing good is way more profitable than succumbing to greed.

So what does building a future of ‘work’ specifically mean to you and/or your organization?

What differences can you make in your daily routines to redefine or reinvent ‘work’?

What outcomes would you like to see in the near future, or in the longer term?