A Literacy of the Imagination

a deeper look at innovation through the lenses of media, technology, venture investment and hyperculture

Lots of people talk about innovation through articles, seminars and workshops. That's all good and meaningful, although I think the 'doing' part tends to get lost in the morass of ideology and business or marketing vernacular.

To me, innovation is quite simply a mindset for experimentation.

It's about building, prototyping, implementing and failing forward. To that end, I've had the fortunate pleasure of running labs around the world that fuse unique data and storytelling approaches to fuel the rapid prototyping of big ideas, technologies, products and/or go-to-market strategies.

I also firmly believe that this approach must embrace an open design process that allows for mutual learning and collaboration such that creativity and empathy are fostered at unprecedented levels.

Tagging infrastructure for measuring human interactions on the ground in an emerging market...

Tagging infrastructure for measuring human interactions on the ground in an emerging market...

The Jungian Dream of the Train.

The Jungian Dream of the Train.

One of the best taglines ever, coming from a startup I advise called Glome...

One of the best taglines ever, coming from a startup I advise called Glome...

The experiences stakeholders have in a room or outside the building are always transformative. I’ve seen the most left-brained people tap into new artistic modes, and right-brained people develop new forms of logic. I call this developing ‘a literacy of the imagination’ (hence the title of my blog), and I believe this is the type of thinking we must empower to create real change in the world.
— Gunther Sonnenfeld
The Cube at Claremont McKenna, a wonderful creation space.

The Cube at Claremont McKenna, a wonderful creation space.

Sergey Brin of Google in observation mode at #TED.

Sergey Brin of Google in observation mode at #TED.

Using hands, gestures and symbols to communicate big ideas in a group.

Using hands, gestures and symbols to communicate big ideas in a group.

Transcend. Hi, how are you?

Transcend. Hi, how are you?

Discovering patterns through disparate points of information to illuminate a new market opportunity...

Discovering patterns through disparate points of information to illuminate a new market opportunity...

A beautiful, handwritten 'thank you' note from someone who participated in a storytelling lab...

A beautiful, handwritten 'thank you' note from someone who participated in a storytelling lab...