A Literacy of the Imagination

a deeper look at innovation through the lenses of media, technology, venture investment and hyperculture

Pop Culture Engineering

I just got back from South Beach where I taught a communications bootcamp at the prestigious Miami Ad School, in which we covered topics ranging from social media, to transmedia planning |development and technology integration. Each class (3 hour sessions over 3 days) had anywhere from 10-15 people in attendance, and the really nice part about the small group size was that we had representation from Austria, Colombia, Peru and various places around the States, as well as friends such as ex-Razorfish master developer, Robert Murray, making for a breadth of perspective. I always maintain that we are all students in the advertising, technology and media game, and so this experience was conversational more than anything, and there is no doubt that I took away as much from the students as they did from me. I look forward to participating in future courses on “Pop Culture Engineering” as well as visiting the other great locations the school has on offer.