After one, giant and somewhat toxic discourse within an AdAge thread, one that infused a furious debate over ‘traditional’ versus ‘digital’ agencies, my longtime friend, colleague and business partner, Adam Goldberg, wrote this genius bit to end the ranting, something we are coining Adam’s Limerick.
FYI — Adam is a maverick Creative Director and former big agency gun gone independent, who’s seen all sides of the advertising and media mindfuck, every which way from Tuesday, and has managed to not only preserve his moral and creative integrity, but as you might take away from his words below, his sense of humor and worldly perspective.
You're all right.
You're all wrong.
Sometimes things work.
Sometimes they don't.
Modern is good.
Classic is timeless.
You can't speak of today
without knowing what came yesterday.
You can't claim to know the future
without knowing the past.
Today's expert is tomorrow's hack.
Theaters feared radio,
motion pictures feared tv,
tv feared cable,
traditional fears digital,
and the beat goes on.
If you're smart you'll adapt and be fine. If not, well, that's Darwinism at it's best. Digital, traditional, colonial, whateverthefuck, there will always be room for smarts no matter where we end up. It'll shake out one way or another and the outcome won't be anything like we thought it would be. It'll be better. Or perhaps there won't be an endpoint where we all sit back and say "Aha, this is THE AGENCY OF THE FUTURE". It might just be an ever-evolving, liquid landscape from now on. But don't worry, 2012 is upon us and the end time is near. It all doesn't matter anyway. Not that it ever did. Cure me some cancer and then let's talk.
Look, nobody "gets it." Not me, you or anyone who actually knows what's going on. Get back to work people. It's that way ----->