A Literacy of the Imagination

a deeper look at innovation through the lenses of media, technology, venture investment and hyperculture

Designing (For) Trust


A few years ago, I discovered a conversational framework in pre-marital counseling that opened my eyes to how trust might actually operate in relationships (you can already guess what happened to my marriage... ;). One of the revelations I had was that you don't just build trust in relationships, you go into relationships having trust in yourself.

I sometimes cringe when people talk about trust as though it is a given, as they tend to gloss over the realities of physical and mental interaction. This is especially the case when people wax on about social business or social technology innovations. But that is all well and good, because it is all part of the process of awareness, and I think the concepts tied to trust are important for people to build upon in their own ways and at their own paces.

We all know that relationship dynamics can be very complex, but I do believe that trust itself is quite simple in its faculty. I've also witnessed some very interesting transformations, both in the startup work I've been doing, as well as in some of the innovation work I've been privileged to be a part of. This is one of several scientific studies I've researched that seem to corroborate what I've experienced in different entrepreneurial and corporate settings. And there is always the inimitable Csikszentmihalyi (tongue-twister!) from which to draw inspiration.

If I were to reduce the essence of trust down to single equivalent, it would be this: love of self. A natural extension of that would be confidence in self. This confidence is expressed quite clearly at the personal and collective levels, and takes on various forms of creative and cognitive energy. Some questions to ask ourselves (per the graphic) might be:

- How do I feel about myself when I enter group environments?

- How do I choose to communicate those feelings?

- How do I express my values in such a way that they can be understood?

- What are my true intentions?

- What are my perceptions of self as I interact with others?

- What are other people's perceptions of me (how do I 'occur' to them?)

- What am I willing to do or contribute to change those perceptions?

- Can I empathize with others and align my values to theirs?

Self-love, of course, doesn't refer to a reliance on Ego (the self-consumed part of it), but rather a completeness or a mindfulness that one can share love and be loved. Confidence, therefore, can manifest as an organic expression of that self-love, and can literally permeate a room or physical space with an incredible aura. In online spaces, it can certainly catalyze the visions or perceptions of what a relationship might become.

Lest we forget that we can design platforms, experiences and/or ideas for trust-building, and we can engage in trust-building exercises, but there is a significant awareness factor that cannot be ignored.

Admittedly, I've made a lot of mistakes in this respect; it's one thing to want to trust someone, but it's another thing to hold trust, earn trust and share trust with other people. I've had a few situations over the last several months in which trust was broken, in part because I failed to see what the the potential for trust could even be. That is something I've had to own as a part of my self-responsibility, my own learning experience. I also have to reconcile with the possibility that perhaps, to those people, I just wasn't trustworthy, for whatever reasons there may be (some of those reasons I'm still trying to figure out and incorporate into my own realm of understanding). On a more positive note, I've also repaired a couple of broken relationships because I was able to communicate my ownership of the issues, and was able to align a set of values with those people.

So, it seems we can design for trust, but we don't actually design trust itself, nor do we really engineer its mechanisms. Then again, who knows what today will reveal. In the meantime, perhaps the graphic at top will help you in your own design work.

.